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Cardboard and the Cloud: A Halloween Story
In this post, I will be discussing a direct commercial interest of mine. Some of you may throw up your arms that I would do such a thing. If that’s how you feel, then I’ve got just the thing to make...
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Social Media? Social Business! integration is a great opportunity to...
There was a time when companies were very much skeptical about whether or not to do CRM… Later, actually for some companies only a few years ago, there then was a time when companies were very much...
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From applications that are characterized by so called “social” features – to...
Facebook, Twitter, LinkedIn and other social networks not only continue to grow in popularity, but they have also become symbols for a new generation of applications that are characterized by so called...
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From Social Media experimenting to excellence – SAP Social Customer...
Is your company also getting serious about Social Media? SAP introduced new offerings at SapphireNow that will help you entering the next phase in your company’s Social Media lifecycle. In fact, this...
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Social Media: don’t “just do it”, but apply Social CRM strategies
First of all we need to apologize for borrowing that famous “just do it” slogan from Nike and putting it completely out of context. Well, now that I’m thinking about it isn’t that what actually happens...
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CRM is getting social and eco-system ready… in the cloud – June release is...
With the General availability of SAP Customer OnDemand June 2012 release, there are massive enhancements that are available now – all based on customer and partner co-innovation and design-thinking....
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Why I Don’t Care About Cloud Computing
Guest Blog Post by Chris Heffer, Social CRM Strategy Developer, SAP I am a consumer of IT. I love technology. I couldn’t imagine a world without my iPad and I will never buy another phone unless it is...
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Blog series “March to Madrid”: Let’s get down to business – exposing the...
Blog 1: The Social Voice – How fine-tuned is your radar? “If you’re happy, spread the word. If you’re dissatisfied, please let us know.” This phrase and related approaches to managing customer...
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Blog series “March to Madrid”: Let’s get down to #social biz
Blog 2: Exposing the influence on purchase decisions? “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. The waste of resources implied by this famous law...
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Blog series “March to Madrid”: Let’s get down to #social biz, again
Blog 3: Social Collaboration is at the heart of Monitoring & Engagement This week at DSAG, which is the SAP User Group conference for German-speaking countries, we exhibited our Social CRM...
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